Why choose Level 3 Marketing?
The BTEC Level 3 Nationals in Marketing offer a contemporary, career-focused introduction to the fast-moving world of marketing. Developed in collaboration with employers, universities and professional bodies such as the Chartered Institute of Marketing (CIM), these qualifications provide students with the practical skills, applied industry knowledge and professional behaviours required to succeed in marketing roles or progress to higher education.
| Unit | Assessment |
| Careers in Marketing – How the UK marketing industry is structured; types of organisations; job roles; required skills; legislation; and how to prepare for and participate in professional recruitment processes. | External Assessment Unit 2: Marketing Principles |
| Marketing Principles (Externally Assessed) – Understanding marketing’s purpose, marketing objectives, segmentation, consumer behaviour, market research, the marketing environment and the marketing mix. | 1.5-hour written examination |
| Customer Communications (Synoptic Unit) – How organisations design, plan and deliver effective communication strategies tailored to customer needs and market segments. | Internal Assessment |
| Coursework assignments set by teachers | |
| Synoptic Assessment | |
| Students must draw on learning from across the course to complete a major applied project. |
Assessment
Overall grade comprises of external assessment – (1.5 hour examination), internal assessment (coursework) and synoptic assessment (a major applied project).
What it can lead to
The BTEC Level 3 Nationals in Marketing are mapped to the CIM Level 3 Foundation Certificate, meaning they are recognised by employers and industry bodies.
Higher Education Progression
Students can progress to:
- Marketing degrees
- Business or management degrees
- Digital marketing, advertising, PR or media-related degrees
- Higher National Certificates (HNC) or Diplomas (HND) in Business or Marketing
Career Opportunities
Students gain the skills to progress into roles such as:
- Marketing Assistant
- Digital Marketing Executive
- Social Media Coordinator
- Market Research Assistant
- Events Assistant
- Brand Ambassador
- PR Assistant
Many students choose to progress via Level 4 Marketing Executive or Digital Marketing apprenticeships.
How the Qualification Is Graded
Assessment across the BTEC Level 3 Nationals in Marketing is continuous and holistic, allowing students to build their grade over time through a combination of internal coursework and one external examination.
UCAS Points
The qualification carries full UCAS tariff points, enabling progression to university. For example:
- Distinction (Extended Certificate)* = 56 UCAS points
- Distinction (Extended Certificate) = 48 UCAS points
(Equivalent to A* and A at A Level.)
This grading approach encourages consistent effort, steady progress, and the development of professional-level skills.
