Exam board: OCR
Contact: Mr Grand | firstname.lastname@example.org
The OCR Cambridge National in Marketing and Enterprise is a Level 2 vocational pathway that covers the key knowledge and skills needed in an ever changing business world. It is a qualification that enables you to develop as commercially minded and enterprising individual and helps you to succeed in your chosen pathway. The engaging units will spark your imagination and inspire commercial thinking as you develop your marketing and enterprise knowledge.
This course gives students the practical skills and applied knowledge they will need in business. Practical elements build on theoretical knowledge so that students can put their learning into practice while also developing valuable transferable skills.
What will I study?
Students must complete three mandatory units.
Enterprise and marketing concepts
By completing this unit, students will understand the main activities that will need to happen to support a start-up business and what the key factors are to consider when starting up a business.
Students will understand how and why customer segmentation is used and how to target a customer market. They will also develop an understanding of how to attract and retain customers, the techniques to use when developing products and how to investigate what makes a product viable.
Marketing for business and enterprise
This unit aims to give students an insight into market research, and different marketing opportunities and techniques.
Design a business proposal
This unit will provide students with the skills and knowledge to design a product proposal to meet a business challenge scenario. Students will be able to identify a customer profile for their own product design, develop market research tools and use these to complete market research for their product.
Students will use their research outcomes to generate product design ideas, assess their strengths and weaknesses and work collaboratively with peers to gain feedback to inform final design decisions. Students will complete financial calculations to select a pricing strategy and determine whether their proposal is viable.
On completion of this unit, students will have gained some of the essential skills and knowledge required when considering starting a business, but also the transferable skills of self-assessment, providing and receiving feedback, research and evaluation. The skills and knowledge developed by completing this unit will also be transferable to further learning in related areas and will be required by students when completing the next unit.
Market and pitch a business proposal
This unit will provide students with the skills and knowledge to create a brand identity and promotional plan for their product proposal, developed in the previous unit. They will be able to pitch their product proposal to an external audience after completing a practice pitch, and complete a review of both their pitching skills and product proposal, using their learning from this qualification, self-assessment and feedback generated.
By completing this unit, students will know how to use a combination of branding and promotional methods that complement each other and appeal to a specific customer profile. They will gain the crucial skills of professionally pitching to an unknown audience. This will help to prepare them both for employment situations such as interviews and for starting up a business in the future, while also developing the transferable skill of presenting information to others in a clear and persuasive way.
How will I be assessed?
Enterprise and marketing concepts – external exam that lasts 1.5 hours.
Design a business proposal – internally assessed through an assignment that will be sent to OCR for moderation.
Market and pitch a business proposal – internally assessed through an assignment that will be sent to OCR for moderation.
All results are awarded on the following scale:
- level 2 – Distinction* (*2), Distinction (D2), Merit (M2), Pass (P2)
- level 1 – Distinction (D1), Merit (M1), Pass (P1) and Unclassified
To achieve the Level 2 Certificate, students must successfully demonstrate their achievement of all learning outcomes and assessment criteria of the units as detailed in the qualification specification.
As well as the external assessment, each unit of the qualification is graded using a structure of Not Yet Achieved, Pass, Merit and Distinction. Due to the synoptic nature of this qualification, the knowledge, understanding and skills developed are equally important throughout each unit, and therefore all units are weighted equally.